Vijender Reddy | UX Designer | UX Architect

Hi, I am Vijender Reddy. I like to design easy-to-use and beautiful user interfaces and experiences. I believe in producing innovative media that fuels engagement between brands and their audiences. My passions are design & technology, and I want to utilize them to create genuine experiences for the web.

contact@vijenderreddy.com www.vijenderreddy.com

Employment

2015 present

Ness Technologies

UX - Technical Lead

• Work independently with the client (multiple stakeholders) to diagnose business needs
• Create interaction design wireframes: Provide insightful UI solutions to business challenges and design robust UI structures based on business and user insights.
• Partner with user researchers to drive research to find user needs
• Work as a design lead to manage all interaction design activities including visual design co-ordination with global designers
• Present design decisions to the stakeholders that are backed up by strong usability principles and rationale
• Team up with the backend development people to ensure design gets translated well – as a final product
• Managing communication at all levels and project deliverables
• Hands-on experience of all usability processes
• Plan and conduct UX Design activities independently
• Eye for details with strong knowledge of visual design principles
• Experience designing types of UI (Website, GUI, Web, tablet, and Mobile applications)
• Work with various UI tools & technologies
• Excellent interpersonal communication, management, negotiation, presentation and client relations skills

2014 2015

KoolStudent India Pvt. Ltd.

Sr. UX Designer Lead

Create Visual designs that can scale up to all latest user interfaces using responsive UI technology. Creating a visually appealing UI while retaining focus on USP and Branding of the product.

Spearheaded massive effort to redesign and radically improve the look-and-feel and usability of the existing product. Recommended improvements in web functionality, navigation and UI design elements that enable users and internal business clients to improve user interactions.

Analyzed functional requirements and usability needs, and designed cohesive, efficient, intuitive and aesthetically pleasing user interfaces.

Communicated the user interface design to the development team and partnering with the team throughout the build and test process to resolve issues.

Actively participated in the development of enterprise-wide user interface standards and practices that are based on the solid understanding of the relationship between content, visual design, user interface and technology.

Ensured that all team deliverables conformed to the user interface guidelines and met standards of quality, measured in terms of usability, intuitiveness, consistency, business metrics, and time to market.

Designed interactive navigation, controls and icons. Created clear and detailed site navigation trees and flow charts.

Tested user interface design and served as an informal functional tester for own and peer web user interface design projects; audited web pages to ensure they project the desired look and feel.

Created documentation, including design strategy, best practices, and user interface element specifications.

Leading a team of 4 people to deliver the responsive UX for the product in a short span of time.

Interacting with third party vendors and keeping on top of deliverables both internally and externally.

Part of the hiring team to recruit new resources.

Designed UI and developed application using custom Responsive Framework, HTML5, CSS and JQuery.

Mentoring new resources and scaling them up to handling tasks independently.

2012 2013

TATA Consultancy Services Ltd.

UI/UX Lead

Worked for Verizon (client) through TCS, involved in the Usability & UI work for the Verizon Products Development.

Creation of Wireframes, Mockups based on the requirements and deliver the design from the Usability Prospective.
Daily interacting & communicating to the client.
Gather requirements and reviewing the works done
Delivering the Product demos to clients based on the developed mockups from the current requirements

2010 2014

Prithvi Information Solutions Ltd.

Sr. System Analyst (UI Lead)

Create Visual designs that can scale up to all latest user interfaces using responsive UI technology. Creating a visually appealing UI while retaining focus on USP and Branding of the product.
Spearheaded massive effort to redesign and radically improve the look-and-feel and usability of the existing product. Recommended improvements in web functionality, navigation and UI design elements that enable users and internal business clients to improve user interactions.

2009 2010

ITNiche India Pvt. Ltd.

Sr. Web & Graphic Designer

Direct conceptual, strategic, and tactical creation of robust, integrated UI Website and Web Application solution using XHTML, JavaScript, CSS. Design and optimize original site graphics and navigational elements that have been formally praised by the company.

2008 2009

Olive Technology Ltd.

Graphic Designer

Creation of XHTML web pages based on graphical designs that adhere to design specification documents, conform to user interface style guides, follow brand guidelines and meet established usability standards.
Company’s all media project works.
Web Application solution using HTML, JavaScript and CSS
Front End Designing for various IT Tools.

2007 2008

Impel Overseas Consultants Ltd.

Web & UI Designer

Responsible for front-end Web design and coding. Included UI prototyping and coding in HTML, CSS and JavaScript. Styled .Net designed back-end application. Came to fulfill several roles that saved company one or more additional employee work hours. Often self-directed duties and management.

Maintaining the Dedicated Server.
Maintenance and controlling of their landing sites.
Produce and maintain clean, high quality, standards compliant code.

2005 2007

Vista Technologies Pvt. Ltd.

Web Designer

Though managed outside vendor relationships, saved company thousands of dollars per year (25-30% the cost of outside agencies) designing and producing as many different projects as possible in-house. Existing site maintenance, new site design and build. Application interfaces designed, produced, mounted and delivered large-scale signage for important user conferences.